Infinity cooling towel

I have to admit this is not what I was expecting. When it said cooling towel, I expected the typical microfibre material, but this is definitely different. It's more of a foamy rubber material. Someone else referred to it as a mat, but I wouldn't go that far,this is certainly a flexible and towel-like product.
When I removed it from the container I did notice a strange odour, but nothing over powering where I wouldn't want to touch it again.
It also says to store in the container it arrives with, I'm not sure if there is something special about that container or not but I have been keeping it in it. I will say the container mouth could use some adjusting, its a tad smaller than the rest of the container and the lip catches on the towel when you put it back in.
While dry the towel does feel cooler than my body temperature. I took a meat thermometer and wrapped the towel while it was dry and the temp dropped to 64 degrees Fahrenheit. I then wet the towel and wrapped the thermometer again and this time the temp dropped to 61.7 degrees Fahrenheit. Not necessarily a huge difference but when summer comes and it's 90-something degrees, it will feel like a huge difference.
The temp varied each time I tried it but only within a a degree or two, nothing significant.

*I received this product free or at a discount in exchange for my honest, unbiased opinion. No one likes things that suck.

#liveinfinitely
http://www.amazon.com/Cooling-Towel-Temperature-Extremely-Free-Fitness/dp/B00NVR2AR0/ref=sr_1_32?ie=UTF8&qid=1454562850&sr=8-32&keywords=cooling+towel